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Introduction

MyImmiTracker is a collaborative community project for immigrants to share, track and analyze visa applications. The main task to produce an instructional video to help customers better understand a new tracking web-app. They supplied an original script for voice over and asked us to work our magic.

Problem

Sometimes it is difficult for visitors to understand exactly what your app does or how it works and their first video not succeeded.

This meant that the website requires some quality motion graphics work with voice over and animation, text, pulling everything together to make instructions clear and reliable for the visitors.

Challenge

The challenge was ensuring our motion graphics were clear enough for the viewer and their instructions matched up to the visuals being shown. However, we’ve had plenty of experience and we’re always keen to impress our clients – so we welcomed the challenge with open arms!

Solution

We used our skills and experience in motion graphics and video editing to produce a practically brand-spanking-new video fit to show MyImmiTracker to the new customers. We used imagery of relevant icons and doodle illustrations to showcase the immigration challenges and solutions that the platform has to offer. In this blackboard animation, we have used engaging overlay text to take the viewer on a journey to a strong CTA.

Result

Our explainer video brings their app to the forefront and visualizing the use of it to the customer.

The result for MyImmitracker was fundamental: up to 15,000 new visitors within 3 months, and more than 77 reviews on “Trustpilot”.


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