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Tutorial videos are crucial for SaaS businesses to improve customer support, productivity, minimize frustration, and improve SEO ranking. Learn the benefits and tips to use them effectively.

In this article, we’ll explore the importance of tutorial videos for SaaS businesses, their benefits, and tips to use them effectively.

Why do I need tutorial videos?

When it comes to customer service, many companies fail to realize the importance of a strategic approach. Traditional channels such as FAQs and phone calls are not enough. According to Wistia, video can significantly reduce bounce rate, as users spend 2.6 times more time on websites with video than those without.

Moreover, Wyzowl study indicates that 72% of people prefer to use video to learn about a product or service.

Hence, tutorial videos can play a crucial role in engaging customers and improving customer support.

Benefits of tutorial videos for SaaS businesses:

  1. Better Productivity: Tutorial can simplify complex insights, actions, or instructions into simple visual cues, making it easier for users to understand and use the product. Creating short tutorial videos of your product can help users feel in control and achieve their goals quickly, reducing costs while improving user satisfaction.
  2. Minimized Customer Frustration: Waiting for hours or days for support staff to respond can be frustrating for customers. Tutorial can help customers get basic questions about the product answered in minutes, minimizing their frustration. Creating short videos to explain how customers can solve common issues can also reduce support queries.
  3. Improved Engagement: Customers are more likely to engage with companies that provide learning material in video form. Tutorial can help customers trust your brand and engage with your services, improving customer loyalty and retention.
  4. Improved SEO: Tutorial videos for SaaS businesses can generate traffic to your website and improve your SEO ranking. According to Insivia, a website is 53 times more likely to reach Google’s front page if it includes a video. By embedding well-targeted videos, you can optimize your pipeline, reducing costs and calls for support.

Tips to use tutorials more effectively:

  1. Identify the main irritants and search your support queries. Create short video to explain how customers can solve common issues.
  2. Use product videos to help customers trust your brand and engage with your services.
  3. Create short videos of your product to help users feel in control and achieve their goals quickly, reducing costs while improving user satisfaction.
  4. Embed well-targeted videos to optimize your pipeline, reducing costs and calls for support, and improve your SEO ranking.

If you want to improve customer journey, provide guidance about your product, consider tutorial as a first step to customer loyalty.

Contact us today to learn more about using tutorial videos in your customer support strategy.


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