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Creative testing & media strategy

Creative is your
biggest lever.

Why spend all your budget on content that doesn't sell?

We test hooks, offers and formats in small, fast rounds, every week. Your budget only goes behind the ideas that already brought your cost per result down.

Start a project → See how it works ↓
Showreel 2026
00:42
↓CPA
Lower cost per acquisition
↑ROAS
More return from the same budget
↓Waste
Less spend on creative that underperforms
↻Weekly
Faster learning on what resonates
00:00:12:04 — AboutWho we are

Strategy with
Production included.

Eugene Serg

Founder · Povidom
•••
Eugene Serg

eugene.sContent growth partner with 8+ years of professional motion graphics and video production experience, delivering high-quality dynamic content for global B2B brands.

Michael Kovalchuk

Marketing Director
•••
Michael Kovalchuk

michael.kMarketing strategist, branding and positioning consultant. Technical and media perspective, scaling digital and physical brands.

Creative is your biggest lever. We treat it like one.

Most wasted ad spend isn't a targeting problem or a bidding problem. It's a creative problem, and we own that problem end to end: from the first hypothesis to the report on what it did to your numbers.

Behind the testing sits 8+ years of motion graphics and video production for global B2B brands like EY, Streamlabs and Kraus. So when a test wins, we can make more of it, fast.

We use AI where it makes us faster: scripting variations, editing, versioning. We use real crews for what it can't fake. Real places, real people, real product.

Why it's different
Budget

Spend-first thinking.

We start from your budget and your cost per result, not from a mood board.

Testing

Test before you scale.

Small, fast creative tests come first, so big budgets only back proven ideas.

Reporting

Accountable to outcomes.

We report on what the creative did to your results, not on how many assets we delivered.

Ideas

Fewer, better ideas.

Quality over output. Every concept has a clear reason to exist.

00:01:20:16 — ServicesThree disciplines

Three things.
Under one roof.

Strategy, media and production usually sit with three vendors who blame each other when the numbers drop. We keep them in one team, built around the one thing that matters: the ad that sells.

StrategyPerformanceProductionROASUGCA/B testing
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ROAS 4.1×
SVC / 01

Social Media Strategy

What to say, where, how often and to whom. We audit what you're doing now, pick the channels worth your time and build a content system your team can keep up with.

Channel strategyContent systemsAuditCommunity
SVC / 02

Performance Creative

Video and multimedia ads built to move ROAS and conversion rate. Hooks, offers and formats tested for every stage of the funnel, on a weekly test-and-iterate cycle.

ROASConversion rateA/B & multivariateCreative strategy
SVC / 03

Production at Scale

Our own filming crews. UGC, motion, product and brand films, short vertical. Built for volume: one shoot day, dozens of assets cut for every placement.

Filming crewsUGCMotion9:16 · 1:1 · 16:9
Way to work 01

Advise

Strategy, audits and creative direction for your in-house team. We set the plan and the testing framework; your people run it.

Way to work 02

Build

We plan, shoot, launch and optimise. You get the results, the learnings and every file we make.

00:02:31:07 — ApproachA weekly loop

A system,
not a shoot.

We treat video creative as a system for managing ROAS. Four steps, repeated every week.

  • 01 / Analyse
    Data & competitors

    Your numbers, your audience, and what's working for your competitors right now.

  • 02 / Hypothesise
    10–20 hooks

    Hooks, offers and formats for every stage of the funnel, written before anyone picks up a camera.

  • 03 / Produce
    Days, not weeks

    UGC, motion and short vertical, shot by our own crews.

  • 04 / Test & scale
    Keep or cut

    Winners get the budget, losers get switched off, and the loop starts again.

00:03:12:00 — In the feedOne gets the click

We don't guess.
We let the numbers pick.

Your ad shares the scroll with entertainment and your competitors. Three versions go out. Two get scrolled past. One gets the click, and that's the one we scale.

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Next in feedEntertainment
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Next in feedYour competition
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Version AScrolled past
CTR0.8%
Hold 3s21%
ROAS0.9×
lumen.skin Sponsored
I didn't expect this to sell out in 4 days.
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Purchase +1
Version BClicked · 0 sales
CTR2.9%
Hold 3s48%
ROAS4.1×
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3 reasons our customers come back.
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rival.co Sponsored
Next in feedYour competition
Learn more →
@latenightclips
Next in feedEntertainment
Version CScrolled past
CTR1.2%
Hold 3s30%
ROAS1.6×
One feed · three versions · one click
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VERSION A
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@latenightclips
Next in feedEntertainment
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VERSION C
3 reasons our customers come back.
Shop now →
rival.co Sponsored
Next in feedYour competition
Learn more →
lumen.skin Sponsored
VERSION B
I didn't expect this to sell out in 4 days.
Shop nowAdded to cart→
Purchase +1
AProblem hookScrolled past0.9×
CMotionScrolled past1.6×
BUGCClicked4.1×
00:05:48:01 — ContactLimited clients per quarter

Tell us what
you're selling.

We take on a small number of clients each quarter. Tell us where you are, and we'll reply within two business days.

Prefer email? [email protected]

Monthly ad spend
What you need
Where you sell

00:06:12:00 — Selected clientsEnd credits
Produced for
EY
ArcelorMittal
Streamlabs
Creative & performance
Volusion
Kraus USA
Airlock
Kognitiv
Post-production
Cobwebs
Print Souq
Digital Language Partners
Founder
Eugene Serg
Marketing director
Michael Kovalchuk