Introduction
Our company received project request from the KRAUS USA to help them with creating promotional video for their new product “Bolden™ Commercial Faucet”.
Kraus USA leading manufacturer of kitchen and bathroom faucets based in New York. The company offers granite, stainless steel, ceramic, glass and solid surface bathroom and kitchen sinks and accessories, thus aiming to deliver affordable fixtures to its customers.
The main requirments is to create 50 seconds video with voice over, based on the script, existing footages and must include a logo animation.
Objective
Create video that will help company increase product sales and visibility on the market.
Challenge
Ideation for the concept that will help customers better engage with the content. Create right visual sequence of the pre-made footages with right voice over.
Solution
- Overview of the raw footage and initial footage analysis;
- Choosing video editing techniques used to meet the project requirements;
- Using color grading improvements via several compositions in Adobe Premiere;
- Discussion of the changes faced during the editing process and how they could improve the video;
- Check the voice-over and sound files before the next stage;
- Choose royalty free music for the main audio track and assembling with the video footages and voice over;
- Showcasing the final video product and how it addresses the main challenge of increasing product sales and visibility.
Result
The company has been leveraging this captivating video on multiple marketplaces, with the aim of boosting product visibility and reaching a wider audience.
Amazon.com – 2,410 reviews;
https://www.amazon.com/Kraus-KPF-1610SS-Commercial-Kpf-1610SS-Stainless/dp/B075QR7SQN?th=1
Build.com – 1152 reviews;
https://www.build.com/kraus-kpf-1610/s578072;
Faucetdirect.com – 1149 reviews;
https://www.faucetdirect.com/kraus-kpf-1610-bolden-1-8-gpm-18-pull-down-spray-kitchen-faucet-with-dual-function-sprayhead-and-20-retractable/p3214514?uid=3214514#videos
Lowes.com – 1066 reviews;
https://www.lowes.com/pd/Kraus-Bolden-Stainless-Steel-Chrome-1-Handle-Deck-Mount-Pull-Down-Handle-Lever-Commercial-Residential-Kitchen-Faucet/1000781534
